Sound out your product idea.
Tell me about a product idea you'd like to sound out. You'll get a first read on it, including who's done it before, what could sink it, and what a stronger version might look like.
I've brought over 50 products to market in fifteen years across creative technology, music technology and AV. This conversation starter takes some of the lateral paths I'd take if we sat down together.
There's no final answer on offer, unfortunately. But I hope it's a fun way to test an idea, get a fresh angle on it, and maybe talk it through further!
Joe
Where should I send your report?
Your idea stays between you and me. It's processed securely to write your report, never used to train AI, and deleted after 30 days unless you ask me to keep it.
Which company is this for?
So the report talks about your brand, not a generic one.
What's your brand known for today?
Who already buys from you?
Your existing customers are often the best first market for something new.
What's the idea?
Rough is good. I'd rather see the napkin version than nothing.
Who's it for, and when would they reach for it?
The more specific the moment, the sharper the report. "Wedding bands every Saturday" beats "musicians".
What do they do instead today?
Even "nothing" is a useful answer.
Any rough numbers? Optional
Guesses are fine. Leave any blank and I'll estimate it, and say so in the report.
I'm assuming you already have all of this.
Untick anything that doesn't apply. This is often where the stronger version of an idea comes from.
Ready to take a sounding?
Dropping the line on your idea.
- Finding where it would sell
- Checking who's done it before
- Running the copy test
- Looking for the stronger version
- Writing it up for Joe
Thanks. I'll take it from here.
I read every report myself before it goes out. Yours will arrive at your inbox within one working day.
Joe
One last step: this browser couldn't save your answers. Copy them below and email them to me at jwmlawton@gmail.com.